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Before you rush out and choose your domain name or name your website, you might want to consider
the following points:
Naming your site after your domain may seem obvious to some of you, but you'll be surprised to
learn that not every website is named after the domain name even when the webmaster owns that
Naming a site after its domain name is important, for the simple reason that when people think
of your website, they'll think of it by name. If your name is also your URL, they'll
automatically know where to go. For example, when people think of
they don't have to wonder what URL to type into their browser to get there. The name
of the site is also the URL.
Imagine if your business (or website) is called "Fluidaway", but somebody else holds that domain name.
Instead, you have some obscure domain name called, say, "mybusiness.com". What happens when
your customers, recalling that Fluidaway has a product they want, type "www.fluidaway.com.au"? They'll end up
at your competitor's website. One lost sale.
In the modern world of the Internet, where people automatically turn to the Web for information,
it pays to have a domain name that reflects your site or business. There are just fewer things
for your customers or visitors to remember. Moreover, you don't seriously think that they'll
try to memorise an unrelated URL just because you want them to, do you? The only people who'll
memorise it are you and your competitors who want to compare your prices.
What if you cannot get the domain name of your choice? It really depends on how committed you
are to that particular name. If you have an existing brand name that you're known
for, you'll probably not want to ditch that name just because you couldn't get the domain name.
After all, it took you a lot of time and money to establish that name. If so, you
might simply want to try to buy over the domain name from the current owner. Check up the
"whois" information for the domain, and contact that person listed to see if they're
willing to sell it. You probably should be aware that they are likely to want to charge a
higher fee than you'll normally get when buying new domains (assuming they want to sell it
in the first place).
On the other hand, if you're just starting out, you might prefer the cheaper alternative of
trying to obtain a domain name first, and then naming your website (or business) after
the domain that you've acquired. So if you've acquired, say, the domain name "fluidaway.com", then
your website and business might be named "Fluidaway" or "fluidaway.com.au". I know this seems a bit
like putting the cart before the horse, but that's the reality if you don't want to lose out on
I know that a number of people seem to think that your domain name really must be some
generic name like "cars.com" if you are selling cars. Witness, for example, how much money
those generic names are being sold for. But seriously, if you were looking for a car, you'll
probably already have some brands in mind, and you're more like to try out things like
generalmotors.com or toyota.com rather than just cars.com.
For that reason, I personally feel that a domain name that matches your brand name is very
important. The very name that you use to advertise your product is the name that you will
want for your domain, because that is the first thing that people will try in their browser.
It is also the easiest thing for them to remember, and whatever that is easily remembered,
will be more likely to be tried out than the obscure domain name.
Domain names can be of any length up to 67 characters. You don't have to settle for an
obscure domain name like fa.com.au when what you mean is FluidAway.com.au.
Having said that, there appears to be some disagreement about whether a long or
short domain name is better.
Some argue that shorter domain names are easier to remember, easier to type and far
less susceptible to mistakes: for example, "getit.com" is easier to remember and less prone
to typos than "connecttomywebsiteandobtainit.com".
Others argue that a longer domain name is usually easier on the human memory - for example,
"gaepw.com" is a sequence of unrelated letters that is difficult to remember and type
correctly, whereas if we expand it to its long form, "GetAnEconomicallyPricedWebsite.com",
we are more likely to remember the domain name.
Some of these arguments are actually academic. It's increasingly difficult to get short
meaningful domain names. I have not checked, but I'm fairly certain that names like
"getit.com" and "good.com" have long been sold. If you manage to get a short
domain name though, the key is to make sure it's a meaningful combination of characters and
not the obscure "gaepw.com" in my contrived example above.
Which would I go for? I'd go for the shorter name if I can get a meaningful one, but I'm not
averse to longer names. However, I would probably avoid extremely long names verging
on 67 characters. Aside from the obvious problem that people might not be able to remember such
a long name, it would also be a chore typing it and trying to fit it as a title on your
Should you get a hyphenated name? There are a few things to consider here:
It's easy to forget the hyphens when typing a name. Many users are used to
typing things like freecpluspluscompilers.com but not free-c-plus-plus-compilers.com. They'll
probably leave out the hyphens and end up at your competitor's site.
When people recommend your site to their friends verbally, having hyphens in
your domain name leads to more potential errors than when the name does not contain hyphens.
For example, how do you think your visitors will refer to your site if it is named
"acme-books-and-videos.com"? They might say, "I visited Acme Book and Videos dot com yesterday.
It was fabulous." Their friends, remembering that comment later, might type into their browsers
It's a pain in the neck to type. Enough said.
Search engines can distinguish your keywords better and thus return your site
more prominently in search results for those keywords occurring in your domain name.
The non-hyphenated form may no longer be available. At least this way, you still
get the domain name you want.
Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on
your domain name and your situation.
Very often, if you can't get the domain name you want, the domain name registrar will suggest
alternate forms of the name you typed. For example, if you wanted website.com, and
it was taken (of course it is), it might suggest forms like:
and the like, if they were not already taken as well. The question is, should you take them?
My personal opinion is that if you take the "the..." and "my..." forms of the domain name,
you must always remember to promote your site with the full form of the name.
Otherwise, people are likely to forget to affix the necessary "the" or "my".
On the other hand, I would not take the plural form of the domain name (eg, websites.com) if I
cannot also get "website.com", since the chance of the visitor failing to type the "s" in the
name is very great. Think about the famous name tussle between etoys.com and etoy.com. Many
people wanting to go to etoys.com were apparently going to etoy.com instead. If it happened
to them, it can happen to you too.
One common question I encounter is from people who can't get the ".com.au" domain of their choice,
but find the ".net.au", ".org.au" or other country-specific top level domains (TLDs)
available (like .com, .net, .info, etc). Should they try for these?
The answer is not as straightforward as you might think. If your website or business caters to
the local community, such as a pizza delivery business or recruitment agency or
the like, then it makes sense to get a country-specific domain ie .AU. You actually benefit from having
such a local domain because the people in your country know that they're dealing with a
local entity, which is what they want. After all, I would not
likely to want to try to order pizza from pizzaparlour.co.uk, which suggests an
international site. You'll have better luck calling it pizzaparlour.com.au, ie, with a
As you can see, there are actually good grounds for accepting any of the above views.
My personal footnote to the above arguments is that if you get a domain name with an extension
other than ".au", make sure that you promote your business or website with the full domain name.
For example, if your domain name is "dogandcatfood.net.au", make sure that when you
advertise your site or business, call it "dogandcatfood.net" not "dogandcatfood". Otherwise
people will assume a ".com" extension and travel to the wrong place.
In case the forest got lost in the trees (or the reverse) in my arguments here, let me reiterate the main point of this
article get that domain name before you start your site or business.